Strategy
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Target and search for podcast and radio show hosts asking to be interviewed on their shows.
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Invitation messages will be sent 5 days per week to the specific targets.
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Include a call to action in the direct messages sent each week to get phone numbers of interested podcast or radio show hosts, ask them to call or send an email to start a conversation about interviews.
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The process is automated to the point that our clients simply respond to those that are interested in working together to build those relationships.
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Long term relationships are formed this way by speaking in volume to just the right people that can help.
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Our client will have the list of podcast and radio show hosts for the life of their LinkedIn account, possibly decades.
Authors: Gain Exposure for New Books by Getting Podcast & Radio Show Interviews
Authors need exposure for new books they have written and one of the best ways to connect with many people quickly is to do many podcast and radio show interviews consistently.
The LCA method will target and produce conversations with podcast and radio show hosts in volume to have a constant flow of new interviews. This strategy leverages the audiences already created by the shows.
The great thing about building a big list of targeted podcast and radio show hosts is that it can nurture solid relationships that last for years to come and often produce more than one interview over time from each host.
This campaign builds exceptional resources for a very affordable price that can produces an outstanding exposure leading to ROI.
Service Basics
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Target and send invitations to our client's target market each month in their LinkedIn account.
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A small message that we help create will be sent with each invitation that states the client wishes to connect as a 1st connection (this must be done first so that we can send direct messages later). Sending the invitation messages normally has the highest connection acceptance rate.
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Old invitations older than 5-10 days are withdrawn once per week to keep LinkedIn happy. This prevents any flagging of the client’s account.
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On Tuesdays each week we help create and send out DIRECT messages to all the 1st connections that accepted the client's connection during the previous week.
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Up to 200 direct messages will be sent or however many connected during the previous week. These messages are short, organic looking, edited, and confirmed by the client before sending.