Strategy
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Target and search for speakers that do not say they are an author yet on their profile.
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Invitation messages will be sent 5 days per week to the specific targets.
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Include a call to action in the direct messages sent each week to get phone numbers of interested speakers, ask them to call or send an email to offer our client's services, with an optional strategy of including a link to a LinkedIn or Facebook group our client is the admin of to build their own targeted tribe.
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The process is automated to the point that our clients simply respond to those that are interested in working together to build those relationships.
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Long term lead pipelines are formed this way by speaking in volume to just the right people to have as potential clients.
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Our client will have the list of possible clients for the life of their LinkedIn account, possibly decades.
Publishing Consultants & Ghost Writers: Connect With Speakers to Find Clients Fast
Book publishing consultants and ghost writers need to find people that want to write a book, have a book written for them, and possibly self-publish.
The LCA method will target and produce conversations with speakers that have not written a book or had a book written for them yet. Speakers are one of the most interested groups of people for these types of campaigns.
The great thing about building a big list of targeted potential clients is that it can be a lead source for as long as the consultant or coach is in business, nurturing solid relationships that last for years to come.
This campaign builds exceptional resources for a very affordable price that can produce an outstanding ROI.
Service Basics
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Target and send invitations to our client's target market each month in their LinkedIn account.
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A small message that we help create will be sent with each invitation that states the client wishes to connect as a 1st connection (this must be done first so that we can send direct messages later). Sending the invitation messages normally has the highest connection acceptance rate.
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Old invitations older than 5-10 days are withdrawn once per week to keep LinkedIn happy. This prevents any flagging of the client’s account.
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On Tuesdays each week we help create and send out DIRECT messages to all the 1st connections that accepted the client's connection during the previous week.
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Up to 200 direct messages will be sent or however many connected during the previous week. These messages are short, organic looking, edited, and confirmed by the client before sending.