Podcast & Radio Show Hosts: Build a Listener/Sponsorship Community While Finding Guests
Podcast and radio show hosts are looking for listeners, sponsors, and guests. Why not combine the three in one search and build a community of them?
The LCA method will target the people interested in the genre of the show, but are also business owners. All of them are potential sponsors and guests.
The campaign will invite them to a Facebook group the podcast or radio show host is admin of so that a tribe of fans, guests, and sponsors is built.
Facebook has been increasing engagement levels of groups and decreasing engagement of business pages. They want business owners to pay for ads. Now a large amount of posts in groups are seen in the Facebook news feed of the people that are members. It's a win for tribe building!
The show host will be engaging with the group so that the group knows when each show is on and what it's about. Plus, as the Facebook group grows, posting for sponsors in the group can be part of the sponsorship package.
If your show already has big numbers of downloads and listeners, there is an alternate campaign to target potential sponsors directly from the beginning.
This campaign builds exceptional resources for a very affordable price that can produces an outstanding amount of listeners, guests, and possible sponsors leading to ROI.
Strategy
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Target and search for people under the genre of the show topic that are also business owners. For shows with large downloads already we can target possible sponsors from the beginning to invite them to become sponsors.
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Invitation messages will be sent 5 days per week to the specific targets.
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Include a call to action in the direct messages sent each week to entice people to join the Facebook group with a link to the group included in the direct messages.
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The process is automated to the point that our clients simply respond to those that are interested in the show to build those relationships.
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Long term relationships are formed this way by speaking in volume to just the right people that can potentially be listeners, guests, and sponsors.
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Our client will have the list of listeners, guests, and sponsors for the life of their LinkedIn and Facebook accounts, possibly decades.
Service Basics
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Target and send invitations to our client's target market each month in their LinkedIn account.
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A small message that we help create will be sent with each invitation that states the client wishes to connect as a 1st connection (this must be done first so that we can send direct messages later). Sending the invitation messages normally has the highest connection acceptance rate.
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Old invitations older than 5-10 days are withdrawn once per week to keep LinkedIn happy. This prevents any flagging of the client’s account.
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On Tuesdays each week we help create and send out DIRECT messages to all the 1st connections that accepted the client's connection during the previous week.
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Up to 200 direct messages will be sent or however many connected during the previous week. These messages are short, organic looking, edited, and confirmed by the client before sending.