Restaurant Marketing: Building a Local Loyal Customer Community
How do you build a community of customers locally and keep the restaurant front and center in their minds?
The LCA method will target people locally around the restaurant inviting them to a group that is themed around local happenings and networking. The restaurant owner will be the owner of the Facebook group and we can even be the admin if the owner wishes for us to work with the group.
Facebook has been increasing engagement levels of groups and decreasing engagement of business pages. They want business owners to pay for ads which are extremely expensive and do not hold attention. Now a large amount of posts in groups are seen in the Facebook news feed of the people that are members. It's a win for restaurants building loyal customer relations!
The campaign will invite them to a Facebook group with a link to the group inside of the direct message.
The possibilities of engagement and monetizing are endless because the admin has total control. Pictures of food and specials can be posted on a regular basis. Plus, events can be organized and held at the restaurant to bring in groups of people.
This campaign builds exceptional resources for a very affordable price that can produce a quality local loyal customer base that constantly grows leading to an outstanding ROI. The money is in the list.
Strategy
-
Target and search for people locally in general area of the restaurant.
-
Invitation messages will be sent 5 days per week to the specific targets.
-
Include a call to action in the direct messages sent each week to entice people to join the Facebook group with a link to the group included in the direct messages.
-
The process is automated to the point that our clients simply respond to those that are interested in the group and topic if needed to build those relationships.
-
There is an option for us to manage the Facebook group using this campaign for a total automated solution to the restaurants marketing needs.
-
Long term loyal customers are formed this way by interacting with a local group of people keeping the restaurant front and center in their minds.
-
Our client will have the targeted tribe for the life of their LinkedIn and Facebook accounts, possibly decades.
Service Basics
-
Target and send invitations to our client's target market each month in their LinkedIn account.
-
A small message that we help create will be sent with each invitation that states the client wishes to connect as a 1st connection (this must be done first so that we can send direct messages later). Sending the invitation messages normally has the highest connection acceptance rate.
-
Old invitations older than 5-10 days are withdrawn once per week to keep LinkedIn happy. This prevents any flagging of the client’s account.
-
On Tuesdays each week we help create and send out DIRECT messages to all the 1st connections that accepted the client's connection during the previous week.
-
Up to 200 direct messages will be sent or however many connected during the previous week. These messages are short, organic looking, edited, and confirmed by the client before sending.